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How And Human Studio Helped Phoenix Wellness Ignite Their Brand

We Are And Human Studio:
When Phoenix Wellness came to us, they were ready to disrupt the supplement industry, but they needed help translating that vision into a brand and experience that would resonate with their audience. They wanted to be more than just a supplement company—they wanted to become a trusted partner for anyone seeking the right nutrition to power their best performance.

Our job was to create a brand that felt reliable, knowledgeable, and easy to understand while making sure it stood out in a crowded market. We worked closely with Phoenix Wellness to design a brand that not only communicated their values but also made the experience of choosing supplements less overwhelming for their customers.


What We Did: From Concept to Creation

  1. Branding:

    • Developed a sleek, modern logo that reflects the brand’s mission to fuel and transform your performance.
    • Created a color palette that blends vitality and energy with trust and professionalism—everything Phoenix Wellness stands for.
    • Designed packaging that communicates transparency and quality, giving customers confidence in the products they’re purchasing.

  2. UX (User Experience) Design:

    • Simplified the user journey, making it easy for customers to find products that fit their unique health needs.
    • Included educational content throughout the website, from product descriptions to blog posts, ensuring customers could make informed decisions.
    • Integrated a personalized supplement finder tool, guiding users to the products that best suit their goals and lifestyle.

  3. UI (User Interface) Design:

    • Developed a clean, intuitive interface that’s easy to navigate on any device.
    • Designed visuals and icons that highlighted product benefits and ingredients in a way that felt approachable, not overwhelming.
    • Ensured the design was seamless and focused on customer experience, making it easy to browse, shop, and learn.

  4. App Development:

    • Built a fast, reliable platform optimized for e-commerce, ensuring smooth browsing and easy checkout.
    • Integrated features like subscription options for convenience and recurring orders, helping customers stay on track with their supplement regimen.
    • Added a community space for customers to share experiences, tips, and results—building a strong, engaged base.

The Result:

Phoenix Wellness now stands out as a trusted and accessible supplement brand that helps people find the right nutrition for their daily lives. From clear branding to a smooth user experience, everything is designed to make customers feel empowered in their health journey. With Phoenix Wellness, taking the right supplements is no longer a guessing game—it’s the first step toward better performance and well-being.


Client Testimonial:
"Working with And Human Studio was a game-changer for Phoenix Wellness. They helped us turn our vision into a clear, vibrant brand that resonates with our customers. From the sleek logo to the intuitive website design, every detail reflects our mission to make daily nutrition easier and more accessible. And Human Studio really understood what we were about, and they brought that vision to life in a way that connects with our audience."

Phoenix Wellness App Prototype